Family concept store with apparel, toys, books, homewares and gifts
Lucky & Gray design considered apparel for modern kids, born from experiences shared with their own children and their enthusiasm for enjoying the simple things in life.
The collections are characterised by modern silhouettes, a muted colour palette and contemporary prints sat back on soft organic cotton making it easy to layer up or pair back throughout the seasons.
Their design philosophy is about creating effortless looks that are comfortable for everyday wear and are made with a lasting quality to promote passing down of garments to siblings and friends.
Lucky & Gray is a family concept store that houses their own brand as well as other clothing, toy and lifestyle brands who share their values such as working ethically with suppliers, only producing in small batches, using natural fabrics and taking on the responsibility to reduce plastics.